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Dark secret of blogging #3: Headlines are hooks

(Flickr photo courtesy of user minifig.) Just admit you read the title of this post and thought, “Duh.” Of course headlines are hooks. That’s News 101. OK, fine, but headline-writing for the Web is...

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Are Web headlines just a cruel algorithm game?

In light of my “Headlines are hooks” post from last week, I’d be remiss not to flag this thoughtful David Carr column on Web headlines. He worries that the Web is making obsolete some of the artfulness...

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BEST LINK EVAR courtesy of my colleague …

BEST LINK EVAR courtesy of my colleague Jeff Nemic. File this away for all your evil linkbaity headline-writing inspiration. Continue reading →

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